This October, we’re excited to launch our “TO BE” campaign for Down Syndrome Awareness Month. The campaign is a celebration of individuality, focusing on what every person with Down syndrome deserves “to be”, what they aspire “to be” and what they are proud “to be”. Through raising awareness, we’re creating space for fairness, equality, and respect, encouraging everyone to join us in embracing and celebrating differences in a positive and meaningful way.
Share your pride on social media
Join our exciting social media campaign by sharing your “Proud to be” frame! Whether you’re proudly CELEBRATING or SUPPORTING someone with Down syndrome, we’ve got the perfect frame for you. You can even personalise it by adding your child’s name.
Don’t forget to tag us when you share on social media!
Down syndrome awareness posts
Join us in spreading awareness through our impactful social media graphics. Together, we can celebrate diversity, promote inclusion and challenge the narrative.
Take on the 21 Challenge and make a difference!
The 21 Challenge is a fun and rewarding way to support the work of Down Syndrome UK this October. We’re asking you to take on a 21-themed challenge and raise
at least £21 to help us continue our mission of supporting individuals with Down syndrome and raising awareness.
Join the 21 Challenge today!
Ready to make an impact? Sign up now, start your challenge, and let’s make October a month of awareness, action, and celebration.
Challenge ideas to get you started
Need inspiration? Here are some ideas
to help you take on the 21 Challenge.
Girl Guides and Scouts
We’ve created a special pack for Girl Guides and Scouts to help them celebrate Down Syndrome Awareness Month and earn their badge! If you’d like your Scout or Girl Guide unit to get involved, they can simply download their packs here.
Awareness resources for early years and schools
We’re excited to offer a variety of free school and early years resources to help promote understanding, inclusion, and celebration of Down syndrome. Our comprehensive digital resource pack, available for EYFS and Key Stages 1, 2, and 3, includes curriculum-linked materials in PSHE, Art, and English, enabling children to explore diversity in a meaningful way. With engaging activities such as presentations, sticker sheets, quizzes, and display banners, educators can foster discussions about Down syndrome and celebrate inclusion. Our dedicated nursery pack is filled with fun ideas and activities specifically designed to help little ones celebrate and learn throughout October. Download your resources now and join us in making a difference!
Nurseries, preschools and childminders
We’ve created a special pack just for early years settings! It’s filled with fun and engaging activity ideas to help nurseries, preschools, and childminders join in the celebrations throughout October. It’s a great way to introduce young children to the importance of inclusion and help them take part in Down Syndrome Awareness Month.
School resources - Reception to KS3
Download our FREE digital resource pack for primary and secondary schools to help students learn about Down syndrome while promoting diversity and inclusion. Aligned with our “To Be” theme, the pack includes teaching notes, slides, and activities that encourage children to reflect on who they want to be and what everyone deserves to be.
"Proud to be celebrating" poster
Support DSUK all year round
DSUK 2025 calendar
Share a photo of your child to have them featured in our 2025 calendar, and don’t forget to pre-order copies for yourself, family, friends, or professionals.
